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Tag Archives: Bill Bernbach
Remembering Bill
Bill Bernbach is the reason I became an adman. He was the man credited with leading the creative revolution in the 1960′s, working as the CD at Doyle Dane Bernbach in New York City. The agency created legendary campaigns for … Continue reading
Posted in Random Observations, Transforming Tidbits
Tagged advertising, Bill Bernbach, DDB
4 Comments
The CMO Hot Seat
Pity the poor CMO.
His/her life expectancy is a quick 18-23 months in the job, then the pitiful soul is tossed aside for a new shiny CMO. Why the life span of a lucky fruit fly?
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Posted in Transforming Tidbits
Tagged Bill Bernbach, CMO, corporate America, David Ogilvy, Howard Gossage, marcom, marketing budget, Mary Wells, Patrick Scullin, procurement
1 Comment